Kenaf fibre comes from Hibiscus cannabinus L which is similar in appearance to the hemp plant but of a different botanical family. Like hemp, kenaf grows quickly to reach a height of 3-4 metres within six months, yielding 5-10 tons of dry fibre per acre. Kenaf grows well anywhere gotton grows, but needs much less water and far less pesticides. It is hardy being resistant ot the effects of strong winds and drought. Kenaf, like hemp, is a diverse fibre, and unlike hemp does not carry the stigma of marijuana.

Most parts of the kenaf plant have a use. Kenaf is useful as a forge crop for livestock. The bast fibre is used for cordage, the stalks are burned for fuel and the leaves are consumed as a vegetable.; Kenaf can also be processed into rope, paper and building materials.

A new high-end use for kenaf has been identified. When kenaf is blended with cotton it can be made into fabric and yarn. These fabrics are aesthetically pleasing and soft to the touch. The lightweight blend fabric has a linen look.